“It’s one thing to make a picture of what a person looks like, it’s another thing to make a portrait of who they are.”
— Paul Caponigro
Ways to incorporate your lifestyle pictures in your small business.

A business lifestyle portrait photo shoot is a great way to add professional pictures to your website, social media pages or brochures. Visually, photographs play a huge role in how you portray your brand to your clients. Customers shop with their eyes and will make decisions based on their first impression of your brand. When you incorporate professional photos of yourself in your small business, you inspire more trust in your customers than the use of stock photos. These personalized photos will help tell your authentic business and brand story.

  1. Always include a professional headshot of yourself on your about me page. Your potential clients like to see who who they will be doing business with.
  2. Make your e-mail signature stand out. It is so much easier to remember a face.
  3. Include professional pictures on your website, social media pages, youtube channel and more.
  4. Place lifestyle photos in your e-mail campaigns and take them to another level!
  5. Do any print marketing? Your lifestyle photos will help your business cards, flyers and brochures stand out.

Don't forget to keep these images up to date and change them out periodically to freshen things up.